subliminal message

subliminal message
   or subliminal advertising
   Flashing a message — sometimes a graphic image, but usually a short text — in one frame of a film or video. Played at full speed, such a message is barely perceived, particularly if the viewer isn't looking for it. The theory is that even though a viewer will not be consciously aware of the message, it will make an impression on the viewer's subconscious. In 1974, the U.S. government's Federal Communications Commission (FCC) ruled that subliminal advertising was contrary to the public interest. Bill Benoit, who studies political advertising at the University of Missouri, has said that subliminal messages aren't necessarily effective. "There's no conclusive evidence that it works," he said. "Of course, that doesn't stop advertisers." The term is sometimes also used to describe softsell or indirect advertising, or to the expectation that such subtle factors as costume, scenery, or ethnicity might influence the thinking of a viewer.

Glossary of Art Terms. 2014.

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  • Subliminal message — A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the… …   Wikipedia

  • subliminal message — message conveyed to the unconscious that a person is unaware of …   English contemporary dictionary

  • subliminal message — /səblɪmənəl ˈmɛsɪdʒ/ (say suhblimuhnuhl mesij) noun 1. a message, often of an advertising nature, which appears in a fashion that is just below the conscious perceptions of the audience so that they receive the content without being aware of it.… …  

  • subliminal message — noun A signal or message embedded in another object, designed to pass below the normal limits of perception …   Wiktionary

  • Message Subliminal — Pour les articles homonymes, voir message (homonymie). Un message subliminal est un stimulus incorporé dans un objet, conçu pour être perçu à un niveau au dessous du niveau de conscience. Des techniques subliminales ont été utilisées dans la… …   Wikipédia en Français

  • Subliminal — may refer to:* Subliminal messages * Subliminal (rapper), an Israeli rapper and producer * Subliminal (record label), an electronic music label known for the Subliminal Sessions compilation series …   Wikipedia

  • Message subliminal — Pour les articles homonymes, voir message (homonymie). Un message subliminal est un stimulus incorporé dans un objet, conçu pour être perçu à un niveau au dessous du niveau de conscience. Des techniques subliminales ont été utilisées dans la… …   Wikipédia en Français

  • subliminal — sub|lim|i|nal [sʌbˈlımınəl] adj [Date: 1800 1900; : Latin; Origin: limen; SUBLIME1] affecting your mind in a way that you are not conscious of ▪ a subliminal message ▪ subliminal advertising (=with hidden messages and pictures in it) …   Dictionary of contemporary English

  • Message a l'envers — Message à l envers ██████████ …   Wikipédia en Français

  • Message À L'envers — ██████████ …   Wikipédia en Français

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